Digital Marketing:

            Digital Marketing is also known as online marketing. It helps in promoting a business through various online platforms using digital marketing tactics like Search Engine Optimization (SEO), Social Media Marketing (SMM), Social Media Optimization (SMO), Search Engine Marketing (SEM), Email Marketing and so on. It helps the company to easily connect with the potential customers and keep them engaged.

Benefits of Digital Marketing:

Low cost:

            Compared to traditional marketing techniques like Tv ads, newspaper ads etc… digital marketing is very cost efficient also it reaches mass audience. In-addition the results of digital marketing are measurable unlike traditional marketing where the results are uncertain.

Reach more customers/clients:

            Over 5 billion people use social media platforms worldwide, which makes it easy to reach wide range of audience using digital marketing.

Easy and Effective Targeting:

            Different Business targets different group of customers. For instance, for a women’s clothing store their main target audience would be Women. Digital Marketing ensures that the content reaches the right audience thus increasing probability the conversion rate of the visitors.

Generate more revenue:

            As discussed above, digital marketing helps the business reach more customers which in turn increases the revenue of the business.

E-Commerce Marketing:

Services provided in Digital Marketing:

Search Engine Optimization (SEO):

            SEO is the process of optimizing the content of the website to rank higher in search engine. It brings in organic customers.

On-page SEO:

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Off-page SEO:

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Search Engine Marketing (SEM):

            SEM is process of increasing the visibility of the website on search engine using paid advertisements.

Social Media Optimization (SMO):

            SEO uses social media networks to increase awareness about the business and keeps the customers engaged. Just like SEO, SMO brings in organic customers.

Social Media Marketing (SMM):

            Using social media platforms like Facebook, Instagram, Twitter and so on to promote the business is known as Soci